UScellular is leading the conversation around redefining healthy digital connections – with the introduction of "US Mode," a toolkit to help smartphone users reset their relationship with their technology, and a "Built for US" campaign that encourages users to put down their phones and connect with each other.
In collaboration with The Martin Agency, we used our audio branding process to uncover the key aspects of their sound. UScellular needed a Mnemonic that was fun, welcoming, aspirational, modern, and simple. Importantly, it would need to represent the humanity of their brand, and stand out from the "techy" sounds of the telecom space.
The final Mnemonic uses a blend of electro-acoustic textures to represent the syllables "US-cell-u-lar" within a memorable instrumental melody.